This is a summary review of Co-opetition containing key details about the book. What is Co-opetition About? “Co-opetition” is a book written by Adam M. Brandenburger and Barry J. Nalebuff. The book is about the concept of “co-opetition” which is a strategy of simultaneously competing and cooperating with other firms. The authors argue that traditional […]
Co-opetition: Summary Review
