You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

What's the meaning of this quote?

Quote Meaning: This quote challenges the conventional approach to customer satisfaction and highlights the need for forward-thinking and innovative solutions. It suggests that simply asking customers about their current needs and desires may not be sufficient in meeting their long-term expectations. By the time a product or service is developed based on those initial preferences, customer demands may have evolved, and they may already be seeking something new.

The quote underscores the importance of anticipating and staying ahead of customer needs, rather than merely reacting to their immediate requests. It encourages businesses and individuals to adopt a proactive mindset, constantly seeking ways to innovate and provide value that goes beyond surface-level desires. Successful companies often differentiate themselves by offering products or services that customers didn't even realize they needed until they were introduced to them.

Free Resource: A step-by-step blueprint to realize your dreams

In essence, this quote emphasizes the significance of understanding the underlying motivations and aspirations of customers. It urges businesses to delve deeper into consumer behavior, analyze trends, and identify emerging needs and preferences. By doing so, organizations can develop innovative solutions that not only meet current demands but also anticipate future desires, thereby staying ahead of the competition.

Ultimately, this quote serves as a reminder that true customer satisfaction and business success come from a combination of actively listening to customers, understanding their unmet needs, and continuously pushing the boundaries of innovation to provide solutions that surpass their expectations. It encourages a proactive and customer-centric approach that goes beyond simply reacting to what customers say they want in the present moment.

Who said the quote?

The quote "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." was said by Steve Jobs (Bio / Quotes). Steve Jobs was a visionary entrepreneur and co-founder of Apple Inc.

Applying the quote to your life

Unlock Jobs' wisdom and apply it to your life by getting the in-depth Steve Jobs Workbook & Study Guide, complete with top quotes, insightful commentary, reflective questions, and practical uses for everyday life. 👇

To apply more wisdom, get the All-Access Pass, which includes hundreds of study guides from the world's top minds. These include deep insights from individuals such as Nelson Mandela, Steve Jobs, and Albert Einstein, as well as some of the top authors and personal development books.

Reading is Smart. Applying is Smarter:  Apply

Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

Actualize Your Potential
Get my simplified process for realizing dreams (The exact process that enabled me to achieve 100 life goals in 10 years)
Access my Start With WHY workbook for free, designed to guide you toward your purpose and the person you are meant to become
Align With Your Why
Elevate In Your Inbox
Get actionable insights, best practices, and wisdom you can apply — No hype, No fluff. Just practical ideas that might change your life.

Read The Art of Fully Living

There's no going back-once you embark on the journey you're meant to live, it's impossible to settle for anything less than your dreams.

Click here to learn more

Set Better Goals

Learn a better and smarter approach to setting and achieving goals. It's not just about what you want to achieve, but who you must become in the process.

Click here to learn more
Take The Free Test
Discover your areas for growth in just 5 minutes. Take the FREE self-evaluation test and pinpoint where to focus your efforts

Uplevel Your Game

Explore The Roadmaps

Access a self-paced online roadmap that turns big goals into realities, complete with daily study guides, actionable steps, and proven practices from the world's best minds
Reclaim your freedom, escape 9-5, and live the life you were meant to live — A self-paced roadmap with daily study guides, actionable steps, and proven practices
Join The Accelerator
Join a 10-week, personalized immersion that will accelerate your goal-attainment, elevate you to your next level, and turn your big dreams into reality.
Learn More
Thanks for reading. It makes a difference. A portion of all proceeds from our endeavors supports entrepreneurs in the developing world. View Impact...